Gruby’s History
Gruby’s New York Deli began in 1986 when brothers Steve and Barry Gruber brought a true taste of New York to Hilton Head Island.
Originally from the Bronx, the Gruber family moved to the Lowcountry in the 1980s and quickly realized how much they missed the authentic flavors of a traditional New York deli. Coming from a long line of butchers, the brothers decided to recreate that experience by opening their own deli, one that captured the comfort, flavor, and personality of the delis they grew up with.
Driven by nostalgia and family tradition, Steve and Barry set out to serve the kind of food that reminded them of home. Their goal was simple: share their favorite New York classics with a Southern community that had never tasted anything quite like it. What started as a local spot soon became a Hilton Head staple, known for its overstuffed sandwiches, hearty breakfasts, and welcoming, family-style atmosphere.
Meet Steve and Barry Gruber
As word spread, Gruby’s New York Deli expanded to new locations, including Atlanta, bringing its signature recipes and warm hospitality to even more guests. The menu reflects the Grubers’ Bronx roots, featuring dishes named after New York City landmarks like the “Times Square” and “Brooklyn Bridge.”
Today, Gruby’s remains best known for its signature pastrami and corned beef sandwiches, classic deli sides, and traditional breakfast favorites all made with quality ingredients and a generous helping of New York authenticity.